You guys, let’s face it. “Feminism” has a bad rep. “Feminism” sounds scary and evil. Time Magazine and Women Against Feminism — those bastions of well-informed activism — have unleashed a rallying cry: enough with “feminism.” Let’s do away with it altogether in favor of a shiny new movement for everyone! Honestly, I think they’re right. We do need something a little bit snappier. May I suggest People for the Ethical Treatment of Ladies (PETaL)? Think of the merchandise — flowers, ladyflowers, and tropical flower bikinis for summer, oh my!
And while we’re at it, let’s rebrand sexism! Better yet, let’s just rebrand oppression altogether. Doesn’t that sound like fun? Come on guys, hear me out: what do you think about when you hear the word “oppression?”
Murder. Violence. Dictatorship. Slavery. Human Trafficking.
All of those are objectively terrible things. No man, woman, or child in the Western world could EVER relate to those things. Nobody wants to be a murderer. Nobody likes thinking that they’re on the same level as King Leopold II, Hitler, and Pol Pot.